Apex, North Carolina
On the web: http://bitbacked.com
One of the most rewarding things that can happen to a firm in this business is to have a client come to you with a really great product, and very little else. It feels great to help an entrepreneur get started on the right foot, and know that youʼre helping a good product find the people who need it most.
Bitbackʼs founder is a warm, witty, super-competent IT specialist who noticed that his friends and colleagues were often distraught over losing information in computer mishaps. When a neighbor came to his door to see if “the neighborhood IT guy” could help recover her wedding photos after a computer crash, he realized that this was an issue that needed to be addressed, not just for tech professionals but for everyone whose livelihood depended on their computer systems. Suspicious of the currently trendy “cloud” backup systems, he wanted to help small businesses and individuals feel confident about their systems without having to give up control of their information. Thatʼs how he ended up going into business building and selling backup devices.
What he didnʼt have was… well, much of anything besides the product itself. His business needed a logo, a website, and, first things first, a name. It was our job to create a brand from the ground up, based on the productʼs best qualities and the founderʼs quirky personality.
Multiple team members got in on the naming game, and with our clientʼs input, we settled on Bitback: a name thatʼs fun and catchy, but still tells you more or less what the device does. After playing around with a variety of taglines, we settled on ʻGet Bitbacked, and get back to business.ʼ Meanwhile, one of our designers was creating a fun, memorable logo. The Bitback penguin is a cool, calm and collected character, who would become something of a mascot for the website and the business.
We kept the fun mood going for Bitbackʼs website, which features attention-grabbing colors, lively ʻcartoonʼ graphics and user-friendly text that explains the ins and outs of data backup in language that even a tech newbie can understand. We even created a nifty widget that lets site visitors ʻbuildʼ their own BitBack device, according to their businessʼs specific needs. And we helped the founder to get started on his own blog for the site, to share the insights of a long career in IT with those of us who are still figuring out how to manage a spreadsheet.
We canʼt wait to see how for BitBack goes in the world with their reliable product and irresistibly catchy branding. We wish them great success in their mission to bring the days of disastrous computer crashes to an end!
