Case Study: Saigon Group

Atlanta, Georgia

Based in Atlanta, Saigon Group operates restaurants including Saigon Cafe, Saigon Basil and Saigon Gourmet.  The Creative Media People team designed and programmed a new website in cooperation with Jay Bandy of Goliath Consulting Group and independent management consultant Don Moore.

It was important that our design reflected the Vietnamese culture of which owner David Lee is so proud.  David emigrated from Vietnam at the age of 12 after his mother died in a refugee camp and his father remained in Vietnam.  As an adult and successful business owner, he takes pleasure in sharing the beauty, simplicity and humble spirit of his native country.  David’s restaurants were created to give customers a traditional Vietnamese experience, to make them feel that they are eating street food in Vietnam in a comfortable setting.

The Creative Media People team is truly honored to have been chosen to create a digital showcase of  Mr. Lee’s life’s work.


Comments are closed.